Providing good feedback about the web design is a big-time challenge. Not surprisingly. After all, designers put all their energy into their work and no one wants to face the bad luck at all.
But providing amazing design feedback plays an important role in making the right design decisions that enables you to achieve the success of the project. Because design is a collective process, designers need clear guidelines as they need the right goals to make the project complete.
In fact, the research published in the Harvard Business review says that employees want to hear critical feedback.
In a survey of nearly 1,000 employees of the Zenger / Folkman consulting firm, it is found that 92% of respondents agreed that negative feedback, when given correctly, is helpful.
If the design staff and UX professionals give a good response, they will end up with a pretty solid and effective team. If they give bad feedback, or if not at all, customers will do it for them. But that rarely works!
With that in mind, here are some significant tips for conveying a better and more efficient response, based on insights from professional team members from around the globe. These tips and tools should help you and your team improve your design process.
How To Give The Design Feedback?
Keep in mind that feedback remains integral to better performance. This is the reason why you need to learn the best practices so that the creator can help you out with the best work possible.
In this article, you will come to know some important things to make sure while reporting your feedback to the designer.
Impersonal criticism
Let’s do the hardest part of giving the first response: give the critical feedback without sounding like a brutal one.
Whether you are a manager, a supplier, or a customer, you want to avoid hitting your design team when providing feedback. But you will also criticize. This good technique is so hard to step on that it can make managers respond half-hearted or even nervous “yes, it’s okay.”
Having this problem, most of us face a “sandwich” response: breaking criticism in the middle of praise. Unfortunately, this type of response does not work – developers may not respond to negative feedback because it loses it altogether, or they may think they support sugar coverage.
So when making a sandwich, try not to say negative things and encourage a positive feedback through:
- Give constructive criticism using a passive voice. That is, to ask “Why was it created this way?” instead “Why did you do it this way?”
- Explain how uniquely a website design company can help improve the design.
It gives a positive reflection on the design and process of the developer for constructive criticism. Even a model like this will make it harder to adapt to small things and better experiences.
Do listening and learning both
Providing effective feedback is not only a way to improve creative work and help the designer grow, it is also a learning opportunity for you as well.
Enter a prepared feedback response, but make your mind wide open. Even if you are the one providing your feedback, you do not have all the answers.
“We all make mistakes all the time,” said Justinmind’s UX director Sergi Arévalo. “It’s not surprising, even worse: mistakes are an important part of growth. One who does not know his faults cannot learn from them. “
So ask your designer about their design process and how they come up with the answer. Maybe they saw something you did not see.
Put your feedback in data
For all the externals, the design may seem like a personal thing where everyone chooses their favorite color, but, bang, the job is done. But everyone involved knows this is a lie. Successful developers work with data to improve their systems.
That’s why a stupid man, “I do not want it”, does not help the artist, said Elena Roca, designer of Justinmind.
So when you want to give your opinion on design, ask yourself, “Is this response true and based on data or ideas? Does it provide a better answer?” Think of yourself as a certain type of person who gathers things to discover the possibilities.
Suggestion can come from many sources:
- The overall experience and knowledge of the design team.
- Case study
- Principles
- Findings from use tests
Come to the session response that came with this setup, but don’t forget to ask the designer for their great data. They may surprise you by having something consistent, if not, they will start making evidence summarizing part of their process.
Bring the necessary tools on the desk
Criticism can be misinterpreted in writing, and missing email can be easily mistaken. So always give you feedback by talking to the concerned person face to face, if possible.
But that does not mean that managers cannot use new tools and technologies to improve their response. Collaborative tools like @TKDigitals use and other comprehensive apps like the Red Pen allow many product developers to respond to real-time user feedback and streamline the testing process, especially when one or more members are coming; there is a distance.
If you want designers to respond to your feedback, try an application like Culture Amp, which allows staff to do their research and find out the response status in a timely manner.
The Verdict
By considering these tips, you can make the feedback (s) of your design process one of the most powerful and effective, at the same time motivating your designers to create better and reduce workloads needed for adaptation.
We all need actions to improve our response capacity. By applying the tips above, you can create a culture of criticism, learning, and collaboration.
Remember: creative designers need feedback, as long as it works. Give them what they want and the same they will benefit.