Why Choose Magento Platform For e-Commerce Web Development?

More businesses are looking forward to investing in eCommerce development to churn out profits with the continuous growth in online shopping. A perfect eCommerce website is essential to harness the full potential of the online retail business. There are dozens of eCommerce platforms to create online stores. However, Magento eCommerce web development is a premier choice for many entrepreneurs. Magento is indeed one of the most popular and feature-rich eCommerce platforms across the globe. It is highly flexible, easy, and scalable, making it a good choice for developing top-notch online stores. 

What is Magento actually?

Magento is a content management system or popularly known as CMS. It is a dedicated eCommerce development platform that enables developers to build top-notch eCommerce solutions. The platform is equipped with tons of excellent features and benefits that make it a powerful and flexible system for developing various eCommerce sites. No matter how complex your project is, Magento is a good option for creating the right eCommerce store for your business. The platform provides excellent possibilities for developing websites. All in all, it is a worthwhile choice for developing feature-rich eCommerce stores. You can hire Magento expert to create the right website for your business. 

The following are some reasons why you should choose Magento for eCommerce development:

Magento is open-source 

Have you heard about open-source technologies before? If you don’t know about it, it is a kind of readily available technology and is not proprietary technology. You don’t need a premium license to use open-source technologies. Further, the source code of open-source technologies is accessible to anyone, and they are majorly maintained by a large community. They are available for free, and anyone can use them without specific restrictions. 

Magento is also an open-source technology that means it is available for free and can be used by anyone. However, there are also proprietary variants of this platform that come with more features and benefits. It is readily and widely used by developers for creating feature-rich eCommerce websites. Being a free platform, Magento is a cost-friendly option for creating online stores. 

Flexibility

Undeniably, Magento is a flexible eCommerce platform that offers tons of benefits and features to develop state-of-the-art websites. Since every entrepreneur has unique requirements for their business, it is certain to create distinct websites. Therefore, customization is important, and Magento offers excellent customization options. Being a flexible eCommerce development platform, you can use it to develop a custom website according to your needs. You can use website templates and extensions to customize your eCommerce website according to your requirements

While templates give you control over the appearance of your site, extensions help add more functionalities to your site. You can add different types of functionalities that are not already available on your site with the use of extensions. Moreover, you can hire Magento expert to develop a tailor-made eCommerce website with much precise customization. The expert can help to create a highly customized website with specific functionalities. 

Multiple storefronts

If you are planning to create multiple eCommerce storefronts, then Magento won’t let you down. In fact, Magento enables you to build multiple storefronts with a single back-end interface. It allows developers to add thousands of products and catalogs and deliver a uniform experience to users. Using multiple storefronts can be necessary for you, and if you want to implement a multi-store strategy, then Magento is an ideal choice. Managing all different storefronts from a single back-end interface is a great benefit of this eCommerce platform. 

So, Magento is a credible platform for creating and managing multiple storefronts efficiently. It is equipped with the right features and tools. Website owners can easily manage all the items, customer information, billings, and more with a single and user-friendly admin panel. They don’t need to switch from one interface to the other for managing various tasks. It offers a quick and easy way to implement multi-store functionality. 

Huge community support

Magento is a very popular eCommerce platform that is widely used for creating different online stores. Due to its popularity, there is also a huge Magento community that consistently works to improve and enhance the platform. The community has a greater contribution than you can expect in the evolution of this platform because it is an open-source system. The community contributes to the advancements and growth of the platform and works as an active support system for Magento users, developers, and other stakeholders. Indeed, whenever website owners face any trouble with their websites, they can always fall back on the community for a quick resolution. 

The Magento community is a broad network of devoted developers, bloggers, project managers, engineers, and more. In case of any issue, the community comes to your rescue and provides a reasonable solution to your problem related to your website. 

Support for mobile eCommerce

The significance of mobile devices has increased since the availability of high-speed and budgeted internet connections along with smartphone functionalities. Today, mobile devices can do almost everything that one can do on a computer. Shopping also happens on mobile devices, and people can easily purchase tons of items online using their pocket-size devices. Hence mobile devices have become robust means for online sales and business. Therefore, having a mobile-friendly eCommerce website is a necessity today. Magento is a good platform for creating mobile-friendly eCommerce websites. 

Magento’s enterprise and community versions incorporate the HTML5 platform to enhance the shopping experience over mobile devices. Also, Magento 2 comes with options like customizing the video and adjusting the image size. Besides these functionalities, Magento 2 also offers drag and drop options. These are some features that make Magento a solid choice for eCommerce development. Entrepreneurs can use this platform to create robust websites and grow their businesses.   

Ease of integration

Another significant benefit of the Magento eCommerce platform is the ease of integration of third-party solutions. Therefore, integrating third-party services such as payment gateways, security solutions, shipping, and more is easy. Also, online store owners can enhance their store’s functionalities easily with the use of Magento extensions. These extensions are the add-ons that append new functionalities to a website. You can choose any extension supported to your current Magento platform to obtain new functionalities without any hassle. 

There are tons of Magento extensions that are available with no price tag, and you can use them to extend the functionalities of your site. These extensions provide countless benefits to store owners. Extensions can give simple functionality like gathering and plotting data with a graph as critical functions as boosting speed and performance. So, extensions are pretty useful for online store owners. Many extensions are available for free, but store owners can also opt for premium extensions. 

Multilingual and multi-currency support

One of the key advantages of Magento is the support for cross-border languages and multiple currencies. Today, businesses have no borders, and entrepreneurs are keen on catering to international customers, so the need for eCommerce websites that sell cross-borders arises sharply. In this case, a business needs an eCommerce website with cross-border language and multi-currency support. Magento has rich functionality when it comes to multi-language and multi-currency support that enable online store owners to sell their products across the globe in multiple currencies. 

All in all, eCommerce owners have many options and control over where and how they want to sell their products. A multilingual website can be available to every type of customer regardless of their geographical location and the language they speak. In addition, they can make payments in their respective currencies without any glitches. Hence, Magento’s multi-currency and multilingual support is an outstanding benefit for eCommerce businesses. They flourish across borders with these essential features.   

SEO-friendly platform

Your website is worthless when it doesn’t appear on Google’s search engine ranking. No matter what type of website you have, the site’s ultimate goal is to drive visitors to it and do business. Therefore, you need to ensure to build a search engine-friendly website to reach your desired goals. Magento was created with SEO in mind, and it provides a better chance to rank on search engines. The platform generates SEO-friendly URLs. Also, the layered navigation gives you complete control of the URLs. With auto-generated sitemaps and other benefits, you need to do little to improve on-page SEO. Magento offers advanced SEO functionalities that help in a better position on the search engines. You can also rely on a Magento web development company to build a highly SEO-friendly website for your business.   

Final note

When it comes to creating an eCommerce website, there are dozens of options for creating one. However, Magento holds a good position in eCommerce development that brings numerous benefits. Indeed, Magento is an excellent solution for developing eCommerce websites. We have discussed many reasons why you should choose the Magento platform for creating eCommerce websites here. There are many other advantages of this platform, and they all cannot be covered in this text. All in all, choosing the Magento CMS helps you to build robust and feature-rich eCommerce sites. What you need is to select the right Magento eCommerce development company to harness its potential to the fullest. 

Author Bio

Emily White is a veteran eCommerce developer who is working as senior Magento developer at CSSChopper is a well-established web development company. She is a passionate developer and likes to learn new technologies. She also dabbles in writing and loves to compose informative blogs and articles for her audience. She enjoys both writing and eCommerce development. 

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