Artificial Intelligence or AI and Machine Learning or ML are undoubtedly two of the hottest topic of discussion in recent times. With the innumerable advantages offered by these two technologies, businesses are being benefited. It is precisely the reason why almost every industry and business sector are trying to incorporate artificial intelligence as well as machine learning to bring about an improvement in efficiency, automate different processes, and reduce costs. In addition to this, AI and ML have transformed the industry of digital transformation to a great extent where artificial intelligence is special to improve the overall user experience.
A Brief on UI/UX and Its Importance
User experience refers to the feeling of users at the time when they interact with any system, like a website, mobile application, software, or device. The era that we are presently living in is customer-centric. It is precisely the reason why successful businesses always focus more on in-depth learning about the needs and interests of their customers so that they are able to deliver the best possible experiences, products, as well as services to satisfy those needs appropriately. User experience or UX design refers to creating a positive experience for every user so that they will be motivated to stay loyal to any brand.
Previously, this target was given to the marketing department that performed manual research as well as analysis to appropriately take care of the same. However, with rapid innovation in artificial intelligence and machine learning, different organizations have found powerful new means to deliver a fantastic user experience. The indication is quite clear that artificial intelligence, along with machine learning, has the capability to revolutionize user experience. It is exactly the reason why different organizations and businesses are looking forward to hiring the services of a professional artificial intelligence and machine learning development company to provide the best user experience to their customers.
How AI Helps Shape UI/UX Design?
To some extent and in some respects, artificial intelligence, machine learning, and UX designers have similar functions. Both of these technologies play a vital role in gathering data, analyzing the interactions of users, and can help predict human behavior. Self-driving cars, chatbots, Google Translate, delivery drones, Alexa, and Siri, are all examples of AI using historical data for the purpose of delivering highly improved services. Advancements in the technology of AI and ML have made the development to provide superior user experiences possible. Now, let us delve a bit deep into the topic to understand how AI and ML can shape UI/UX design.
Automation is the Key
At the time when it comes to enhancing user experience, automation is certainly the key to the achievement of success in this regard. The major benefit that can be obtained by implementing AI and ML is automation. While there are a number of repetitive and boring tasks that are not important, they still need manual attention for their successful completion without any kind of interruptions or problems. In this regard, artificial intelligence can be the key since the technology has the capability to automate different repetitive and boring tasks.
Resizing images, making corrections in color, cropping images, and a number of other similar tasks are some examples of tasks that artificial intelligence can help in automating. The technology of AI allows AI developers to come up with an array of intelligent technology solutions that can carry out all of these repetitive tasks without any need for human intervention.
User Interfaces are Thinner
Implementing AI and ML make sure that user interfaces are thinner. At the time when the user interfaces are thinner, the hindrances that users face while navigating or exploring the website or an application are readily reduced. This, in turn, plays a vital role in providing superior user experiences. Artificial intelligence and machine learning, by using historical data, can anticipate the action or query of users and provide the best possible solution or pertinent results. The steady development of the technology of artificial intelligence has enabled organizations to better prioritize the queries of users.
IoT to Readily Enhance User Experience
At the time when AI takes the form of IoT, there come innumerable possibilities to bring about an improvement in the user experience. Driverless cars happen to be of the primary examples of the same. IoT has the potential to make our houses smart, including automatic temperature and light control. An appropriate combination of design thinking and IoT helps provide a much more effective as well as user-friendly implementation of the technology of IoT.
User Experience is Personalized
Both artificial intelligence and machine learning help in properly identifying the behavior as well as expectations of users. Appropriately seeing and understanding behavioral patterns play a crucial role in helping to provide customized recommendations as well as content to every user. We can check out a real-life example here. It has been observed that users receive suggestions regarding movies on OTT platforms or video suggestions on YouTube depending upon their past behavior. This is possible with the help of artificial intelligence. AI helps provide more useful content to the users. In addition to this, artificial intelligence also helps in keeping track of user interactions on a website. Therefore, at any point in time, if you find the users struggling at a specific point, you can very easily change the design or create a Chatbot to help the users move further.
Provide Smarter Content to Users
Different AI algorithms can help identify what blogs users read, their email browsing data, the websites they visited, and the total time duration spent on each of the websites. This, in turn, plays a vital role in helping to find out relevant content to draft personalized emails for users. Of course, everyone would prefer a personalized email, even if it comes with promotional content. In this regard, artificial intelligence helps in the creation of personalized email content for every user by analyzing their behavior patterns on each of the websites as well as the blogs they read. This, in turn, helps in sending emails to users that are much more relevant to them.
Offer Smarter and More Modular Design Systems to Users
A design system offers modules, patterns, and elements that together comprehend the design language of a specific brand or product. A number of big companies such as Google, Salesforce, Airbnb, GE, and a number of others have created design systems that UX designers make use of for the purpose of providing a consistent, as well as perfectly designed user interface to their users or customers. The appropriate integration of AI or ML into these systems makes it possible to conveniently gather and analyze metrics that help the product teams of organizations to better understand how each of the users interacts with various elements of a user interface. At the time when a design system is able to perfectly understand what is working rightly for the users and what is not going well, it becomes easier to appropriately optimize the design system’s modules in order to deliver superior user experience outcomes.
Enhanced Customer Support with Integrated AI
Integrating artificial intelligence in the customer support industry plays a significant role in providing enhanced customer support, thereby improving the overall customer experience to a great extent. Chatbots are one of the major examples of customer support integrated with artificial intelligence. Each of the users can easily talk to these chatbots and get rightly directed. Another example of AI integrated customer support is the voice assistants the customers speak to at the time when they call customer service. These voice assistants are powered by artificial intelligence that tries to solve the issues of customers to the best of their possibilities before forwarding the call to the customer service representative. This, in turn, makes it easier to handle the massive volume of complaints of customers.
Uninterrupted Work Round the Clock
Artificial intelligence becomes cheaper and more productive with the improvement of technology. AI plays a significant role in achieving uninterrupted work round the clock. However, that does not necessarily mean artificial intelligence will replace humans, but humans can focus more on tasks that are complicated. AI helps provide round-the-clock assistance to customers wherever required. At the same time, AI also makes sure that the employees need to do extra shifts, thereby ensuring smooth and uninterrupted business flow.
Analysis of Data
AI has the potential to analyze vast volumes of data to establish patterns and deliver meaningful UX/UX research results. For instance, AI can generate questionnaires to collect data from users, which can be used for qualitative data analysis. Moreover, AI can help provide relevant responses to users who require to carry out qualitative data analyses.
Another great innovation from the artificial intelligence developers has played a crucial role in the development of a wide range of applications that make use of the AI technology for human-face recognition that includes Artisto, Autodraw, and Prisma. In addition to this, the users are able to easily apply visual effects like blur and shadow to images of human faces. This, in turn, readily enhances the user experience.
Artificial intelligence, along with machine learning, is undoubtedly revolutionizing the way people interact with machines. Both these technologies have the potential to make user experience or UX design much easier and more efficient, thereby helping to create better end-user experiences. At the same time, these technologies help lower the barriers to entry for tasks that were previously thought to be out of reach. In spite of the fact that these technologies are simply amazing to provide a superior user experience, they come with their own limitations. Both these technologies are still in their evolving phase and are maturing over time.
We are still in search of the ways how these technologies’ power can be best utilized and leverage their power in the best possible manner. In spite of the limitations of AI and ML, they are tools that will play a significant role in fundamentally changing the way how we design and experience the world. Hence, it is very truly said that artificial intelligence and machine learning happen to be the future. So, let us embrace it and wait to see what the future has in store for these two technologies in terms of evolution, as well as the rate of adoption in various fields.
Ritam Chattopadhyay is a seasoned writer with over half a decade of experience in professional content writing. Ritam’s expertise in content writing has enabled him to work with clients globally on different projects. Presently, he is working with SoluLab, a premium blockchain, AI, IoT, and machine learning development company where he handles multiple projects as a content specialist.